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our story

TwiceTone is an online clothing store inspired by the partnership of a French entrepreneur and his Indigenous wife
 

Each brings the richness of their cultural identities to create something meaningful together, with "Tone" honoring a family legacy in namesake, a reflection of the shared vision and harmony at the heart of the brand
 

At TwiceTone, every design reflects a story of connection, heritage, and shared purpose
 

The orange in our designs honors the children lost to residential schools and raises awareness of Missing and Murdered Indigenous Women, Girls, and Two-Spirit People (MMIWG2S)

It serves as a symbol of remembrance, resilience, and a commitment to justice and healing

 

The green draws from the traditions of medieval French heraldry, symbolizing hope, joy, and loyalty

Values that resonate deeply with our brand’s foundation of mutual respect and harmony

 

TwiceTone is more than clothing

It’s a platform for honoring heritage, fostering understanding, and creating space for meaningful storytelling through fashion

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